With more and more consumers and businesses starting their search for services online, businesses today must have a well designed, easy to navigate, user-friendly website. Small business website design is no longer a luxury – it has become a necessity. If your website is cluttered, slow or difficult to navigate, your web visitors will simply bounce back and move on to your competitors.
An important element of website creation and website design is to make sure that your website is not just nice-looking, but also SEO friendly. You want search engines, and especially the King of search engines Google, to point searchers to your site when they perform a search that is relevant to your business. For example, if you sell custom wedding invitations on your site, you want people who go online and type the keyword “custom wedding invitations” in the Google search box to land on your site. This is only going to happen if your site appears on the 1-3 first pages of search results.
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Thank you everyone who joined me on Tuesday December 2, 2009 via Twitter #SmallBizChat discussing Designing Your Business Website.
If you’ve missed the discussion, you can download the transcript Designing Your Business Website Transcript
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I participate in few forums here and there and provide website critiques on numerous of them. There was one website critique request that came from a website designer that wanted some feedback on a recently completed flower shop website. I was very disappointed and a bit angry with the web designer, because the designer took advantage of a small business owner by promising to deliver a site that sells flowers, but the look and functionality of this flower site didn’t even come close. I of course dug a little deeper and found background information on the web designer, which led me to writing an article What to look for in a Web Designer.
What was wrong with that website?
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Your business is small, you’re just starting out and you don’t have any employees. You may be asking yourself if you really need a website. After all, not all businesses are destined for internet selling. The fact is, today, more and more businesses both large and small realize that having an internet presence, even if you don’t directly sell through the internet, is vital to doing business in today’s market place. Ever since the early 80s when the internet first took hold, the importance of the medium has been steadily growing. Today if your business doesn’t have a website it’s not taken seriously, it’s the first place most people turn when they are looking for information about a company be it their address and phone number, their price list, opening hours or inventory.
Staying Ahead of the Competition.
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SEO | admin | 
February 16, 2010 6:52 am | 
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