Small Business Design Resources

Create a ‘Sticky’ Website: Make Visitors Stay Longer & Return Often

After putting time, energy, and money into your small business website, you’re eager to welcome visitors and show them around the place. You know some tips for attracting traffic, but how do you convince visitors to stick around and return often?

Content

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How to check that your main website content is above the fold

OK, so you understand the concept of showing your main website content above the fold on your website. Now you wonder “how do I display my main content  to all the visitors the same if all of them have different browser size resolutions?” There’s a simple solution to what you probably thought was impossible to do.

To make sure that your main website content fits above the fold for your users, follow these steps: Read more »

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What is Blogging

A lot of websites these days use blogging as a way to draw customers. Blogging means posting a fresh article to your site every day, every week, or at some other interval that makes sense to you. Blogs can be useful to customers who may check out your website regularly to find out new information related to your product, your service or your company. New customers may be led to your site using keyword searches or by following links from other sites that reference your site, or from links you embed in other articles on your website.

The primary purpose of a blog is to provide fresh content for your website to keep your customers coming back. They want to see what new products you are offering, hear what’s new in your company, and see what additional services are available. A blog is also a great way to add fresh content to your site to keep it at the top of the search engines.

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Optimizing Your Website Content

Your website might be well implemented, have a nice easy flow, attractive color scheme and easy navigation, and your product might be the best gadget ever invented or the best service in the business. But if people can’t find you, they can’t buy from you. It’s that simple.

Search Engine Optimization refers to creating a site that is keyword rich. Keywords are the words that people type into their favorite search engine to find what they are looking for. For example, if your website sells shoes, you will want keywords such as shoes, pumps, high heels, loafers, patent leather, boots etc. More creative keywords or keyphrases might include descriptive phrases such as blue suede shoes, sexy 4 inch heels, pumps that are to die for, and so on. Most people post articles on their website to increase keyword density.

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Watch Movies of Visitors Browsing Your Website

Have you ever imagined that you can actually see what your visitors are doing on your website? No, no, I’m not talking about going through charts and pages of visitor statistics on Google Analytics or other similar analytics program. I came across ClickTale, which is a program that let you watch movies of your visitors’ actual browsing session. This is way better than just looking at charts and trying to analyze them. By viewing where your visitors’ mouse is actually going, what they type and what results they get from a click, you can evaluate the following:

• what on your website gets neglected
• what errors do users get
• what simply confuses your visitor and makes them leave
• why do they abandon your shopping cart

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Ins and Outs of Website Policies

In this post Jor Law, Esq. from www.homeierlaw.com examines the legal requirements when designing a website.

Exciting news…your brand-new website design looks great and it’s ready to go live. You’ve even got that fancy copyright statement on the bottom like all the other websites do. But wait. Many other sites have disclaimers, terms of use, and/or privacy policies. Do you need to have them? Should you have them? Why or why not?

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Who Needs a Website These Days?

Your business is small, you’re just starting out and you don’t have any employees. You may be asking yourself if you really need a website. After all, not all businesses are destined for internet selling. The fact is, today, more and more businesses both large and small realize that having an internet presence, even if you don’t directly sell through the internet, is vital to doing business in today’s market place. Ever since the early 80s when the internet first took hold, the importance of the medium has been steadily growing. Today if your business doesn’t have a website it’s not taken seriously, it’s the first place most people turn when they are looking for information about a company be it their address and phone number, their price list, opening hours or inventory.

Staying Ahead of the Competition.

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Developing and Managing Web Site Content

If the way to a man’s heart is through his stomach, the way to a site visitor’s and search engine’s heart is through palatable visual and textual food – web site content. However, the two most important factors that ultimately determine the success or failure of a web site is the manner in which web content is developed and managed. This is a continuous process, and site owners attribute much of their success to their strong emphasis on these two factors.

Content development is a process where some important steps should be taken initially, to develop good, quality, relevant content. These steps include visualization, research, preliminary drafts and editing of information meant for web site publication. These steps involve the development of such features as interactive text, animated or static graphics, pictures, video recordings and other advertising gimmickry.

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Producing videos for your site just got a lot easier!

Producing videos is now something anyone with a computer can do.

How do I create videos to help my website? Everyone would like to know the answer to this question. First of all, use the ecard images that you can get from joining the EcardSystem.com. These ecards can be a part of your video. Make it short and to the point.

Submit your videos to the search engines, YouTube, Google and Yahoo Video directories and sit back and wait. You will begin to see all the traffic that you only dreamed of logging on to your site.

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