Small Business Design Resources

Quick Tip: Remove Yourself from your Analytics

Using an analytics program such as Google Analytics to track your website’s performance is necessary to determine what works and what parts of your website still need improvements. To make sure that you have clean result, you need to remove yourself from your analytics program. You and everyone in your company could possibly be accessing your website hundreds of times a week and therefore skew the tracking results drastically.

If you’re using Google Analytics, you can simply add a filter to exclude your IP address, but there’s a better way described in the article Count Me Out!

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How to Install Google Analytics

Having a way to measure your website’s success is very important for all businesses. Google Analytics is free and easy to use, but many small business owners have no idea on how to install it. Take a look at the video below that shows you how to install Google Analytics.

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Watch Movies of Visitors Browsing Your Website

Have you ever imagined that you can actually see what your visitors are doing on your website? No, no, I’m not talking about going through charts and pages of visitor statistics on Google Analytics or other similar analytics program. I came across ClickTale, which is a program that let you watch movies of your visitors’ actual browsing session. This is way better than just looking at charts and trying to analyze them. By viewing where your visitors’ mouse is actually going, what they type and what results they get from a click, you can evaluate the following:

• what on your website gets neglected
• what errors do users get
• what simply confuses your visitor and makes them leave
• why do they abandon your shopping cart

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