I participate in few forums here and there and provide website critiques on numerous of them. There was one website critique request that came from a website designer that wanted some feedback on a recently completed flower shop website. I was very disappointed and a bit angry with the web designer, because the designer took advantage of a small business owner by promising to deliver a site that sells flowers, but the look and functionality of this flower site didn’t even come close. I of course dug a little deeper and found background information on the web designer, which led me to writing an article What to look for in a Web Designer.
What was wrong with that website?
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Have you ever imagined that you can actually see what your visitors are doing on your website? No, no, I’m not talking about going through charts and pages of visitor statistics on Google Analytics or other similar analytics program. I came across ClickTale, which is a program that let you watch movies of your visitors’ actual browsing session. This is way better than just looking at charts and trying to analyze them. By viewing where your visitors’ mouse is actually going, what they type and what results they get from a click, you can evaluate the following:
• what on your website gets neglected
• what errors do users get
• what simply confuses your visitor and makes them leave
• why do they abandon your shopping cart
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Your business is small, you’re just starting out and you don’t have any employees. You may be asking yourself if you really need a website. After all, not all businesses are destined for internet selling. The fact is, today, more and more businesses both large and small realize that having an internet presence, even if you don’t directly sell through the internet, is vital to doing business in today’s market place. Ever since the early 80s when the internet first took hold, the importance of the medium has been steadily growing. Today if your business doesn’t have a website it’s not taken seriously, it’s the first place most people turn when they are looking for information about a company be it their address and phone number, their price list, opening hours or inventory.
Staying Ahead of the Competition.
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So you’ve just finished creating your new website. It looks good and you are ready for the visitors, you can’t wait for the traffic to come. So how are you going to get traffic to your new site? You will now need to promote your new site. Here are a few things you could start with:
1. Submit your site to the Search Engines.
If you want people to find your site then you should start by submitting your site to the biggest 3 search engines, which are Google Yahoo and MSN. They will find your site eventually without submitting to them but why wait. You should also submit your site to all the other lesser-known search engines because some people don’t or can’t use the big 3. Can be time consuming to submit your site to most of them so Search Engine Submission Software is recommended for this.
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Quick Tip, SEO | admin | 
February 25, 2010 6:52 pm | 
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