Flash is software that uses animation to create multimedia elements for websites. Flash on a web page is usually used to establish interactivity with visitors. It could be a button, form, movie, cartoon, or even a game. Take a look at the following examples of different uses of Flash:
Flash focused sites (full Flash sites):
Moodstream (brainstorming tool)
Uniroyal Fun Cup (racing game)
Chipotle (restaurant)
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If you’ve been considering an online advertising campaign for your small business, you’ve probably come across the term “landing page.” The concept of a landing page is new to many small business owners, so don’t worry if you aren’t sure what it is or how it’s different from the other pages on your website. It’s actually a very simple concept that can really increase the effectiveness of your advertising campaign.
What is a landing page?
A landing page is exactly what it sounds like—the page a potential customer lands on after clicking a link. Technically, any page on your website can be a landing page. However, the most effective landing page is one that was created to match the needs of the person who clicked on the link that leads to it. The goal of a landing page is to capture the visitor’s attention and get them take an action you desire—make a purchase, for instance, or fill out a sign-up form.
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A lot of websites these days use blogging as a way to draw customers. Blogging means posting a fresh article to your site every day, every week, or at some other interval that makes sense to you. Blogs can be useful to customers who may check out your website regularly to find out new information related to your product, your service or your company. New customers may be led to your site using keyword searches or by following links from other sites that reference your site, or from links you embed in other articles on your website.
The primary purpose of a blog is to provide fresh content for your website to keep your customers coming back. They want to see what new products you are offering, hear what’s new in your company, and see what additional services are available. A blog is also a great way to add fresh content to your site to keep it at the top of the search engines.
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FTP stands for File Transfer Protocol. FTP is used for downloading and uploading files from the web, such as documents, images and mp3. Basically it’s your computer connecting to a server and getting or placing files on that server. On the back end, it works just like the folder system on your home computer. You can create, name, and delete folders and sub folders.
How can I use a FTP? You will need to download a software that is referred to as a FTP client. There are many FTP clients to chose from, but one that I like to recommend is a free, secure, cross-platform that is an add on to the Firefox browser called FireFTP. See how to install FireFTP plugin on your computer.
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To understand link-building, first you’ll need to know what is link popularity. Link popularity simply refers to the number and quality of links that are pointing to your site. This shows how popular your site is. If done correctly, this has a great impact on your SEO ranking. If for example the sites that are linking to yours are spam sites, than you will get a lower ranking, but if the sites that are linking to yours are positive sites you’ll get a higher ranking.
So link-building is when you establish a connection with other web sites and ask them to include your link on their site. The search engines want your site to link from authoritative sites, or to have your links come from sites that share the same interest as your site.
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Design, Glossary/Wiki, SEO | admin | 
June 1, 2010 6:43 am | 
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