Small Business Design Resources

What is a third-party testimonial

A third-party testimonial is a testimonial about a company’s goods or services that is located on another website other then their own.

Learn Why Authentic Customer Testimonials are Important for Your Small Business and why it’s best to have third-party testimonials instead of just writing regular text testimonials on your website.

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Quick Tip: Keep Your Website’s Main Content “Above the Fold”

In website design the term “above the fold” is referring to content on your website that the user sees first without needing to scroll. Keeping your most important content above the fold of your website, gives you a better chance to get your point across as soon as the user enters your website.

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What is Blogging

A lot of websites these days use blogging as a way to draw customers. Blogging means posting a fresh article to your site every day, every week, or at some other interval that makes sense to you. Blogs can be useful to customers who may check out your website regularly to find out new information related to your product, your service or your company. New customers may be led to your site using keyword searches or by following links from other sites that reference your site, or from links you embed in other articles on your website.

The primary purpose of a blog is to provide fresh content for your website to keep your customers coming back. They want to see what new products you are offering, hear what’s new in your company, and see what additional services are available. A blog is also a great way to add fresh content to your site to keep it at the top of the search engines.

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What is a FTP?

FTP stands for File Transfer Protocol. FTP is used for downloading and uploading files from the web, such as documents, images and mp3. Basically it’s your computer connecting to a server and getting or placing files on that server. On the back end, it works just like the folder system on your home computer. You can create, name, and delete folders and sub folders.

How can I use a FTP? You will need to download a software that is referred to as a FTP client. There are many FTP clients to chose from, but one that I like to recommend is a free, secure, cross-platform that is an add on to the Firefox browser called FireFTP. See how to install FireFTP plugin on your computer.

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What is Link-building?

To understand link-building, first you’ll need to know what is link popularity. Link popularity simply refers to the number and quality of links that are pointing to your site. This shows how popular your site is. If done correctly, this has a great impact on your SEO ranking. If for example the sites that are linking to yours are spam sites, than you will get a lower ranking, but if the sites that are linking to yours are positive sites you’ll get a higher ranking.

So link-building is when you establish a connection with other web sites and ask them to include your link on their site. The search engines want your site to link from authoritative sites, or to have your links come from sites that share the same interest as your site.

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