Any small business owner knows the importance of making a website that ranks well on major search engines. The hard part is knowing what will help us make our websites show up on the coveted first page of Google. You can apply all the SEO techniques that you know and still struggle to get a decent page rank. There are new and better ways to work on increasing website traffic and improving the search ability without just relying on words.
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Small business owners have been using article marketing for decades, but the Internet and new Web 2.0 sites have really increased its potential and popularity. The principle behind article marketing is pretty simple: the idea is to promote your business and website by writing articles to be published as free content on other Internet sites. These articles promote your business by including a link back to your website and a brief bio about you and your business. Writing quality articles and submitting them for publication on other sites is an investment of your time, but one that can have real benefits for your small business website.
Benefits of Article Marketing
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With more and more consumers and businesses starting their search for services online, businesses today must have a well designed, easy to navigate, user-friendly website. Small business website design is no longer a luxury – it has become a necessity. If your website is cluttered, slow or difficult to navigate, your web visitors will simply bounce back and move on to your competitors.
An important element of website creation and website design is to make sure that your website is not just nice-looking, but also SEO friendly. You want search engines, and especially the King of search engines Google, to point searchers to your site when they perform a search that is relevant to your business. For example, if you sell custom wedding invitations on your site, you want people who go online and type the keyword “custom wedding invitations” in the Google search box to land on your site. This is only going to happen if your site appears on the 1-3 first pages of search results.
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Your website might be well implemented, have a nice easy flow, attractive color scheme and easy navigation, and your product might be the best gadget ever invented or the best service in the business. But if people can’t find you, they can’t buy from you. It’s that simple.
Search Engine Optimization refers to creating a site that is keyword rich. Keywords are the words that people type into their favorite search engine to find what they are looking for. For example, if your website sells shoes, you will want keywords such as shoes, pumps, high heels, loafers, patent leather, boots etc. More creative keywords or keyphrases might include descriptive phrases such as blue suede shoes, sexy 4 inch heels, pumps that are to die for, and so on. Most people post articles on their website to increase keyword density.
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You have built your website and published it to the web; you sit back and wait patiently but your site doesn’t show up in any major search engine. You might start to wonder; why won’t my website show up in a Google search? If you just sit and wait for your website to show up in a search engine such as Google, you might be waiting for weeks. If this is happening to you it’s time to review your search engine optimization strategy. Here are a few key pointers to ensure you are doing all the right things.
Getting your site to the top of the search engines is both an art and a science. Websites use crawlers and “bots” (short for robot) to crawl all the sites on the web. Using a complicated series of proprietary algorithms they assign rankings to web sites based on your site’s keywords. The phrase Search Engine Optimization refers to the art of building a site that ranks high in the search engines. To check your google ranking you can go to http://www.prchecker.info. Your site must be published before it will be ranked and it may take a few weeks after you publish the site before you have a ranking. That’s because it takes some time fort the search engines to find you. There are millions of websites on the internet.
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Website Content | admin | 
August 24, 2010 6:29 am | 
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