For search engines an image is just a block that they cannot read. So to help search engines recognize images on your business website you have to include an ALT tag in the HTML code. To check if an image has an ALT tag just hover your mouse over an image and if you see text appear next to your pointer, then there’s an ALT tag associated with that image.
Here’s a sample HTML code for an image that includes an ALT tag:
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There’s a huge difference when preparing images for web use and preparing images for printing purposes. The major difference is in color type and resolution.
How is CMYK different from RGB
Images online use color combination known as RGB (Red, Green, Blue) and images that are printed use color combination know as CMYK (Cyan, Magenta, Yellow, Black). What this basically means is that the colors of an image/graphic that you see on your screen will NOT be exactly the same as when you print that image/graphic. Images on the monitor will appear lighter then the once that are printed. This is due to the monitor being lit from the back to light up your screen. The colors that are seen on screen will vary from one monitor to the other because each individual sets their monitor to their liking.
Image resolution, 72dpi vs. 300dpi
Resolution for images online is recommended to be no more than 72dpi (dots per inch) vs. resolution for images that are printed is recommended to be at least 300dpi. As you can see there’s a big difference between 72 and 300. Basically, the dpi will determine how clear the image will look and this is most concerned for printed images. Web images need to be on the low scale because the resolution affects the loading time. Online users don’t have patience for an image to load. The smaller the image, the faster the website/blog/email will load.
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It’s best to use the “Magic Wand” when you’re working with an image that has a high contrasting color between the main graphic and the background. It works best when the background is a solid color.
Before we get started, you need to rename the “background” layer.
This is the most important step to get this process right.
When you open your image you’ll notice that your layer in the Layers pallet is named “background.” You need to rename this layer to anything else besides “background.”
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Pictures and images make a web page pop and add color and visual interest to your web page. They illustrate your products so that customers can see what they are buying, they attract and entice people to stay on your website and they provide helpful clues if you are describing a “how to” process.
Finding good graphics for your site can be time consuming and costly. It is not as simple as searching on Google Images and downloading whatever you find. Most pictures, images and in fact any content that is visible on the internet, is protected either explicitly or implicitly by copyright. We do not recommend downloading pictures that you find on the internet unless you have either paid for them or the site explicitly tells you that they are available for public use. Just because you don’t actually see a copyright notice on a web page or image does not mean that anyone can use it. There is a wealth of information available about copyright laws, but for the best information, go straight to the source at www.copyright.gov
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Majority of the print materials is done through offset printing that is integrated with 4 color printing or four-color process printing. It has gained a following of many small businesses and entrepreneurs who are looking for high-quality prints in the most cost-effective means.
It produces photographic quality full color prints at cheaper cost per unit, compared to inkjet printing, and other printing processes.
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Quick Tip, SEO, Working with Images | admin | 
January 7, 2010 6:33 am | 
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