Helping Small Business Owners
Understand Online and Print Media
Creating a newsletter gives you an opportunity to keep your business name fresh in your users/customers mind. Be sure to let your users know how often you will be sending them your newsletter so you won’t get complaints about SPAM. Keep the newsletter relevant to your company and provide useful information for your readers.
Quick Tip | admin | 
July 8, 2010 6:40 am | 
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A signature is basically your contact information at the closing of your email message. A signature is a good way to show people how and where you can be reached. Be sure to include your name, phone, website and social media connections if available.
Quick Tip | admin | July 1, 2010 6:08 am | Comments (0)
Unless you’re an entertainment company where having music on a website would seem an obvious, don’t turn away your visitors with your tunes. At the very least don’t have music playing right away when a visitor enters your website. Create a stop/start button where you give the user the option of listening to your music or not. Most people will get turned off when they hear music on a website, specially if they access your website from work.
Quick Tip | admin | June 24, 2010 6:04 am | Comments (0)
Know who and what is being said about your business online. You can set Google Alerts that will send you an email every time/day someone mentions your business online. This way you can celebrate the glory that’s being said about you or stop misleading information before it spreads.
Quick Tip | admin | June 17, 2010 6:32 am | Comments (0)
When writing content for your website be sure that each page focuses on no more than 3 keywords. Choose the keywords that you want to use for that specific page and use just those keywords multiple times on that page (of course keeping in mind that it should read well for your target audience).
Quick Tip | admin | June 10, 2010 6:07 am | Comments (0)
Each web page on your website should have unique Title tags. A Title tag is reference to the HTML code where you should write your Title. The Title of a page can be seen on the top most part of your browser and this is also what the user will see when they do a search in a search engine. For example in Google the Title is represented as blue, underlined text on the search results page. The reason you should use a unique Title for each of your web pages is because you don’t want the search engine to mistake that all your pages are the same.
Quick Tip | admin | June 3, 2010 6:09 am | Comments (0)
Before you or your copywriter creates content for your website be sure to do your keyword search. Having the keywords ready before you write your website content will save you time and make it easier to optimize your content for search engines. Here are the best SEO keyword research tools to get you started.
Quick Tip | admin | May 27, 2010 6:15 am | Comments (0)
Having an analytics program on your website helps you see what pages bring in more traffic, what needs to be changed/improved, what keywords people are using to find your website and many more factors that can effect your website performance. The two of my favorite are Google Analytics and StatCounter, both are free and simple to use.
Quick Tip | admin | May 20, 2010 6:08 am | Comments (0)
Stock photos can add a great value to your website when you have a need for generic images. Keep in mind to only use photos that are relevant to the topic that you’re covering. Take a look at this article that covers adding images to your website.
Quick Tip | admin | May 13, 2010 6:05 am | Comments (0)
We all heard the ever-popular phrase “content is king”. Yes, it’s still true that search engines like websites that have lots of content that’s updated often. But this doesn’t mean that what you write should be computer lingo. Your content should be directed directly to your target audience because they’re the ones who will be reading and engaging with your website.
Quick Tip | admin | May 6, 2010 6:16 am | Comments (0)
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