I find it surprising that some small businesses still don’t have a website. Typically, small business owners who decide not to have a website say something along the lines of, “My business is very small. It’s just me and three employees. I don’t want to sell my products online. Why do I need a website?”
My answer is always the same: regardless of the size of your business, and whether you plan to sell your products online or not, you do need to have an online presence, or you risk losing potential customers. Here are the four main reasons why even the smallest mom and pop shop should have a website:
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I’ve been observing my small business design clients for the past couple of years to see how they choose to use social media to promote their businesses.
My unscientific conclusion: small businesses seem to either love social media and use it as much as they can, or avoid it completely. There’s almost no middle ground, and it’s especially interesting to me that the clients who avoid social media are almost, it seems, afraid to use it.
Businesses worry about using social media for several reasons. The main reason is that they worry they will be wasting valuable time and resources on something that is no more than a hype – a passing trend that will disappear within a few years, leaving all those businesses who poured time and money into social media marketing with nothing.
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Get your business seen by local searchers! Some listings are free and some have a fee.
Now you can see how your business is listed in popular search engines all from one place. Take a look at www.getlisted.org and make sure you take the time to add your business information to at least the free listing services.
Adding your business to local listings increases chances for people who are looking for your products and/or services in your area to find you faster.
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This title means what it says…don’t just brand your business, but brand yourself! ‘You are your business’ -especially in the Micro and HBB sector. It is very important for potential clients to trust you as well as your business. So put some energy into branding yourself, as well as your business.
Have a personal plan for branding yourself and keep it updated. Log your goals and put them to a time frame. Be specific. This type of action plan is very important if you really want to see results.
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Business | admin | 
June 15, 2010 6:12 am | 
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