If you read my recent post on understanding and improving the Google PageRank for your small business website, you know a bit about the importance of inbound links. In addition to improving your search engine rankings, having your business website listed on many websites simply ups the odds that customers will find you. Here are a few ways you can get your website address out there on the Internet:
Claim your search engine listings. Google, Yahoo, and other search engines allow business owners to claim their listings. This allows you to make sure your website address is listed and control the way the search engines index your business. You can use www.getlisted.org to see how your business has been indexed by the top search engines and find out which listings you haven’t yet claimed.
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Small business owners have been using article marketing for decades, but the Internet and new Web 2.0 sites have really increased its potential and popularity. The principle behind article marketing is pretty simple: the idea is to promote your business and website by writing articles to be published as free content on other Internet sites. These articles promote your business by including a link back to your website and a brief bio about you and your business. Writing quality articles and submitting them for publication on other sites is an investment of your time, but one that can have real benefits for your small business website.
Benefits of Article Marketing
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In order to publish your small business website to the Internet, you’ll need to choose a web hosting provider. There are many web hosts to choose from, with prices ranging from free ad-based hosting to expensive monthly fees. Choosing a provider can seem a bit overwhelming, but if you start by figuring out what you need to run the website you want, you’ll be able to evaluate different web hosts much more easily. We use Startlogic.com, which offers us exactly what we need to host Design Leap.
Think of choosing a web hosting provider for your website as choosing a hotel to stay at on vacation. Your website has to stay somewhere in order to have access to the Internet, but some hotels will be a better fit than others. Do you really need a huge suite with a minibar and 24 hour room service? Or will a single room and a continental breakfast serve your needs just fine?
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Quick Tip | admin | 
May 6, 2010 6:16 am | 
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