There’s no question that search engine optimization is a key part of successful small business website design–without effective SEO, your customers simply won’t find your site. I’ve discussed some of the keys to search engine optimization before, and now I want to share with you some of the best tools to conduct SEO keyword research.
Choosing the right keywords for SEO is essential, because the keywords associated with your website will determine which and how many Internet searchers will find it. You want to be sure that you’re optimizing for keywords that your target audience is searching on. This is where keyword research comes in. Here’s a quick overview of the best SEO keyword research tools available:
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Flash is software that uses animation to create multimedia elements for websites. Flash on a web page is usually used to establish interactivity with visitors. It could be a button, form, movie, cartoon, or even a game. Take a look at the following examples of different uses of Flash:
Flash focused sites (full Flash sites):
Moodstream (brainstorming tool)
Uniroyal Fun Cup (racing game)
Chipotle (restaurant)
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If you’ve been considering an online advertising campaign for your small business, you’ve probably come across the term “landing page.” The concept of a landing page is new to many small business owners, so don’t worry if you aren’t sure what it is or how it’s different from the other pages on your website. It’s actually a very simple concept that can really increase the effectiveness of your advertising campaign.
What is a landing page?
A landing page is exactly what it sounds like—the page a potential customer lands on after clicking a link. Technically, any page on your website can be a landing page. However, the most effective landing page is one that was created to match the needs of the person who clicked on the link that leads to it. The goal of a landing page is to capture the visitor’s attention and get them take an action you desire—make a purchase, for instance, or fill out a sign-up form.
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I’ve been observing my small business design clients for the past couple of years to see how they choose to use social media to promote their businesses.
My unscientific conclusion: small businesses seem to either love social media and use it as much as they can, or avoid it completely. There’s almost no middle ground, and it’s especially interesting to me that the clients who avoid social media are almost, it seems, afraid to use it.
Businesses worry about using social media for several reasons. The main reason is that they worry they will be wasting valuable time and resources on something that is no more than a hype – a passing trend that will disappear within a few years, leaving all those businesses who poured time and money into social media marketing with nothing.
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Getting Started, SEO | admin | 
June 8, 2010 6:53 am | 
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