Advertising can be expensive, and it can also be ineffective–as a small business owner, you want to be absolutely sure that you don’t combine those two and end up spending a lot on advertising only to see a minimal (or negative) return on investment. Luckily, the rise of the Internet has resulted in many low-cost advertising options that are perfect for small business owners.
What’s on the top of our list for the best return on investment? A professional business website. These days a website is indispensable for any small business; while potential customers once consulted the Yellow Pages to find you, the Internet is now their first–and often only–stop. Many small business owners attempt a do-it-yourself website without realizing that professionals specializing in small business design are an excellent return on investment. Think of it as the difference between a single-line listing in the phone book and a full-page, color ad. Which business is going to get noticed? The one whose website looks professional, is on the first page of search engine results, and provides useful content. Investing in a professional with expertise in small business design can help you achieve that, and will quickly pay for itself.
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It’s very important for SEO purposes that you link to your homepage correctly. Basically when you link from your inner pages or another website back to your homepage you must be sure that you’re linking directly to the root address, in other words link directly to your domain name.
So for example if your homepage is saved as home.html DON’T link to yourwebsite.com/home.html instead, just link to yourwebsite.com
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With more and more consumers and businesses starting their search for services online, businesses today must have a well designed, easy to navigate, user-friendly website. Small business website design is no longer a luxury – it has become a necessity. If your website is cluttered, slow or difficult to navigate, your web visitors will simply bounce back and move on to your competitors.
An important element of website creation and website design is to make sure that your website is not just nice-looking, but also SEO friendly. You want search engines, and especially the King of search engines Google, to point searchers to your site when they perform a search that is relevant to your business. For example, if you sell custom wedding invitations on your site, you want people who go online and type the keyword “custom wedding invitations” in the Google search box to land on your site. This is only going to happen if your site appears on the 1-3 first pages of search results.
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Quick Tip, SEO | admin | 
February 25, 2010 6:52 pm | 
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