Small Business Design Resources

Get Your Website Better Positioned in Google for Good Result

With more and more consumers and businesses starting their search for services online, businesses today must have a well designed, easy to navigate, user-friendly website. Small business website design is no longer a luxury – it has become a necessity. If your website is cluttered, slow or difficult to navigate, your web visitors will simply bounce back and move on to your competitors.

An important element of website creation and website design is to make sure that your website is not just nice-looking, but also SEO friendly. You want search engines, and especially the King of search engines Google, to point searchers to your site when they perform a search that is relevant to your business. For example, if you sell custom wedding invitations on your site, you want people who go online and type the keyword “custom wedding invitations” in the Google search box to land on your site. This is only going to happen if your site appears on the 1-3 first pages of search results.

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Website Critique: Enhancing your presentations with Presenter Media

Presenter Media is a website that offers PowerPoint templates, animations and clipart for unlimited download during an entire year subscription. It’s a great deal, but most first time visitors miss the subscription information. The video website critique shows where the website can use some improvements to make the subscription services more prominent to new visitors.

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Create a ‘Sticky’ Website: Make Visitors Stay Longer & Return Often

After putting time, energy, and money into your small business website, you’re eager to welcome visitors and show them around the place. You know some tips for attracting traffic, but how do you convince visitors to stick around and return often?

Content

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Building An Email List From Scratch

Email marketing sounds intimidating to many small business owners, but it’s an excellent way to promote your products and services. In addition to being one of the most up-to-date marketing methods, email marketing has the advantage of being relatively inexpensive – no paper or printing costs, no postage fees, and no promotional materials left unused.

But how do you build an email list from scratch? Although you can buy or rent email lists, there are several disadvantages to that method: it can be expensive, you can’t be sure the addresses were obtained legitimately, and you have no assurance that you’re reaching your target audience. Instead, use these simple tips to create a more useful opt-in list, composed of people who have asked to be included: Read more »

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Quick Tip: Register Your Domain Name for More than 1 Year

If your domain shows that it’s expiring in less then a year, the search engines see your website as not being stable and they may deduct points for SEO. It’s best to register your domain name for more than a year to show the search engines that you have a stable website and that you’re not a temporary spam site.

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Website Critique: Starting a Business Using Launchx.com

Launchx provides all-in-one business start up kits for people who are just getting started on launching their business. The video website critique of www.launchx.com offers suggestions on how to improve their website to promote their products easier and better.

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10 Websites That All Small Business Owners Need to Know About

There are millions of websites, but as a small business owner I’m sure you don’t have time to search for the most important ones. Here’s a list of websites where you can read articles or even ask questions that will help improve your small business:
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Quick Tip: Measure Anything on a Website with MeasureIt Firefox add-on

Do you ever need to know the size of a window, a banner, or a column on a website, but have no idea how to measure it? Well, if you’re using the Firefox browser, now you can download the MeasureIt add-on.

Once you download the MeasureIt add-on, you’ll notice a ruler icon on the lower left-hand corner of your browser window. To measure anything on your screen follow these simple steps: Read more »

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Choosing Your eCommerce Solution

I probably don’t need to tell you that starting an online store is a great way to supplement your income, and  – overtime – to hopefully generate a full time income while working from home.

People have always been drawn to the idea of working from home and being their own boss. The best thing about an online store is that the risk is minimal – unlike a brick and mortar store, your initial investment can be very low.

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How to check that your main website content is above the fold

OK, so you understand the concept of showing your main website content above the fold on your website. Now you wonder “how do I display my main content  to all the visitors the same if all of them have different browser size resolutions?” There’s a simple solution to what you probably thought was impossible to do.

To make sure that your main website content fits above the fold for your users, follow these steps: Read more »

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