Helping Small Business Owners
Understand Online and Print Media
Know who and what is being said about your business online. You can set Google Alerts that will send you an email every time/day someone mentions your business online. This way you can celebrate the glory that’s being said about you or stop misleading information before it spreads.
Quick Tip | Yiana Palacios | 
June 17, 2010 6:32 am | 
Comments (0)
When writing content for your website be sure that each page focuses on no more than 3 keywords. Choose the keywords that you want to use for that specific page and use just those keywords multiple times on that page (of course keeping in mind that it should read well for your target audience).
Quick Tip | Yiana Palacios | June 10, 2010 6:07 am | Comments (0)
Each web page on your website should have unique Title tags. A Title tag is reference to the HTML code where you should write your Title. The Title of a page can be seen on the top most part of your browser and this is also what the user will see when they do a search in a search engine. For example in Google the Title is represented as blue, underlined text on the search results page. The reason you should use a unique Title for each of your web pages is because you don’t want the search engine to mistake that all your pages are the same.
Quick Tip | Yiana Palacios | June 3, 2010 6:09 am | Comments (0)
Before you or your copywriter creates content for your website be sure to do your keyword search. Having the keywords ready before you write your website content will save you time and make it easier to optimize your content for search engines. Here are the best SEO keyword research tools to get you started.
Quick Tip | Yiana Palacios | May 27, 2010 6:15 am | Comments (0)
Having an analytics program on your website helps you see what pages bring in more traffic, what needs to be changed/improved, what keywords people are using to find your website and many more factors that can effect your website performance. The two of my favorite are Google Analytics and StatCounter, both are free and simple to use.
Quick Tip | Yiana Palacios | May 20, 2010 6:08 am | Comments (0)
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