Small Business Design Resources

Building An Email List From Scratch

Email marketing sounds intimidating to many small business owners, but it’s an excellent way to promote your products and services. In addition to being one of the most up-to-date marketing methods, email marketing has the advantage of being relatively inexpensive – no paper or printing costs, no postage fees, and no promotional materials left unused.

But how do you build an email list from scratch? Although you can buy or rent email lists, there are several disadvantages to that method: it can be expensive, you can’t be sure the addresses were obtained legitimately, and you have no assurance that you’re reaching your target audience. Instead, use these simple tips to create a more useful opt-in list, composed of people who have asked to be included: Read more »

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