Posts tagged: Aweber

Can email marketing target a specific geographic location?

Can email marketing target a specific geographic location?

In one of my previous posts, I talked about how geotargeting – targeting specific geographic areas – can be a great marketing technique for small business owners. I’ve also talked about the importance of email marketing and building an email list from scratch, which isn’t nearly as intimidating as many people think. Many of you have been wondering if there’s a way to put these two marketing techniques together—can you target a specific location using email marketing?

This is a great question, and the answer is yes. You can – and in some cases should – use geotargeting for your email marketing campaigns. There are many email marketing situations where it’s helpful to target specific locations: Read more »

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categories email marketing | admin | datetime June 29, 2010 6:04 am | comments Comments (0)

Building An Email List From Scratch

Email marketing sounds intimidating to many small business owners, but it’s an excellent way to promote your products and services. In addition to being one of the most up-to-date marketing methods, email marketing has the advantage of being relatively inexpensive – no paper or printing costs, no postage fees, and no promotional materials left unused.

But how do you build an email list from scratch? Although you can buy or rent email lists, there are several disadvantages to that method: it can be expensive, you can’t be sure the addresses were obtained legitimately, and you have no assurance that you’re reaching your target audience. Instead, use these simple tips to create a more useful opt-in list, composed of people who have asked to be included: Read more »

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categories Business | admin | datetime February 2, 2010 10:31 am | comments Comments (0)