Small Business Design Resources

Website Critique: Hollywood Style Scrubs

Carey Bennett designs clothing for a popular TV show SCRUBS among other shows. Now you can get these soft, stretchy, and sophisticated scrubs for real health care professionals. The following website critique is for www.BestEverScrubs.com where you can buy these Hollywood Style scrubs and accessories.

Every website should have a predetermined action that they want the visitor to complete when he/she arrives there. Help your visitor get where you want them to go by creating a call-to-action. A call-to-action can be in a form of a button or some type of message that tells the user what to do. For example on Best Ever Scrubs website this call-to-action can be “View our new PocketShirts” where a button takes the user directly to the PocketShirts page.

Overall Improvements

• Reorganize the navigation. Make the navigation that the users will use to “shop by” as the primary accessible and easy-to-use. Currently the top navigation gets users primary attention, but it really doesn’t assist them in the buying process.

• You have a great opportunity to promote your products by showcasing the celebrities that wear them. Don’t hide those images just inside a portfolio section.

Home page

• Stop the Flash animation from auto replay and minimize it so it gives room for more important information.

• Bring up your offers and new items to the top where users can see them immediately. Most people don’t scroll all the way to the bottom, so having your new items and promotions there makes you loose sales.

• It’s great that you’re participating in all the Social Media, but listing them on the homepage where you have it, takes up room from promoting the things that you want to sell.

• Reorganize your homepage where you have a call-to-action that prompts the user to do something. Currently just viewing the Flash animation doesn’t prompt the user to explore your products or perform any other predetermined task.

• Grab peoples attention by placing “As Seen On…” the homepage. It doesn’t have to be big, but it will get more interest than the Flash animation.

About page

• Your story is great, just add your photo so people can relate better.

More website critiques

Of course there are more things to review to make this website better such as search engine optimization, but this is a whole different subject and will require it’s own review.

If you’re reading this review and want to add more suggestions, please add your comments below.

Disclaimer

The video website critique and suggestions are for you to review and take what you feel will better your business website. There’s no guarantee that the suggestions mentioned will improve your business. Design Leap is not held responsible for any negative outcome.