Small Business Design Resources

Website Critique: Get paid to advertise on your car

The owner of www.cashURwheels.com created this website to be a marketplace where advertisers and business owners can connect with vehicle owners to display the ads on private vehicles. Below is a video website critique suggesting changes to make the website more user friendly for it’s target market.

Having a website that is organized well and that is geared towards it’s target market is what’s going to make a positive impact on the website users.  Below are some further explanations and examples of suggestions that I provide in the website critique video:

Homepage

• The homepage needs to explain to the user right away what the website is about in the most clear and concise form not necessarily in a paragraph form. Keep the homepage simple and to the point.

• Create prominent call-to-actions for your users so each user can clearly associate themselves with one of the categories that are on the website.

For example the image shown below from TradeorSwitch.com (future website) demonstrates the two types of categories that will be on their site: people to people and business to business.

• How this works or some sort of demo needs to be added to the homepage. This is a relatively new concept and users will want to know how it works, so give them what they want.

• Add a gallery section to the navigation or the sidebar.

Inner pages

• Move the ads to the side of the website to create more room for your content like you have on the homepage.

• Keep up with the blog. Adding articles to the blog on a consistent basis will bring in more traffic to the site via search engines and keep your site fresh.

Pricing page

• This page needs to be organized more clearly. The free plan is the same for all users so there’s no need to repeat it three times. Create a comparison chart that makes it easier to understand the options that you’re offering.

Here’s an example of a comparison chart from basecamphq.com.

More website critiques

Of course there are more things to dive deeply into making this site better such as search engine optimization, but this is a whole different subject and will require it’s own review.

If you’re viewing this review and want to add more suggestions, please add your comments below.

Disclaimer

The video website critique and suggestions are for you to review and take what you feel will better your business website. There’s no guarantee that the suggestions mentioned will improve your business. Design Leap is not held responsible for any negative outcome.