Website Critique: Elegant jewelry and crafts
Website Critique: Elegant jewelry and craftsLorraine Davis, a jewelry and crafts designer has decided to start her own business and set up www.elegantjewelryandcrafts.com website to sell her designs. Designing jewelry and designing websites is a totally different art, below is a video website critique with suggestions on how to improve her website.
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In business, first impressions can make or break a sale, a connection, or even an opportunity. Websites are impressions of our business when we’re not there in person. Below are some further explanations and examples from the website critique video on how to make this website more professional and elegant as the name says.
Overall Improvements
www.displayimporter.com
• Set a style for your business and apply it everywhere. Let a professional design your business logo and include it on all your pages. Keep a unified look and color scheme that appeals to your target audience.
• Double-check, triple-check your links to make sure they are working and going where you intended them to go.
• Take professional photos of your products. If you don’t show your products as their best, how can you expect people to see their quality. Buy some jewelry stands and take photos against a white background, your images will look clean, unified and professional.
Homepage
• The homepage needs to have a call-to-action that prompts the visitor to do something: sign up for a newsletter, view gallery or anything else that you expect them to do. If you don’t tell them to act, they won’t.
• Remove 90% of the body text and replace with relevant information that the visitor wants to see.
Order Here page
• There’s no point to have a separate Order Here page. You need to combine your Jewelry page and Order Here page. When people browse your inventory, they want to know how much each item is and it’s information, they shouldn’t have to look for this information on a separate page. You can have a link from your gallery page that goes directly to individual product when clicked for more information.
Other recommendation
You might consider to sell your items on www.artfire.com, it’s a website where people buy and sell handmade products.
More website critiques
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Of course there are more things to dive deeply into making this site better such as search engine optimization, but this is a whole different subject and will require it’s own review.
If you’re viewing this review and want to add more suggestions, please add your comments below.
Disclaimer
The video website critique and suggestions are for you to review and take what you feel will better your business website. There’s no guarantee that the suggestions mentioned will improve your business. Design Leap is not held responsible for any negative outcome.
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Website Critique | admin | 
October 12, 2009 7:01 am
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By Chris Moran, October 12, 2009 @ 7:14 am
Nice writing style. Looking forward to reading more from you.
Chris Moran
By Lorraine Davis, October 15, 2009 @ 1:39 am
I agree with many of the things that were pointed out. I could remove the jewelry page with all of the pictures and keep the order here page. The order here page is how the host sets it up. It’s their storefront. It looks flat to me too. I a considering changing hosts so that I will have more control ov er the style. I am also paying too much for this host. Do you have any suggestions? This critique is honest and very helpful. Thank you Chris also for your positive comment.
By Design Leap, October 15, 2009 @ 6:07 pm
Lorraine,
I highly recommend http://www.volusion.com to all my clients who want to sell online. It’s easy to customize, upload products, search engine friendly, and has many more features (I should write a blog post about it). Take a look at http://sortingwithstyle.com it uses Volusion, and I custom designed it all.
I can definitely help you out with your site. Send me an email with your phone number and a best time to contact you.
- Yiana
By Lorraine Davis, October 17, 2009 @ 1:01 pm
Hi Yiana,
Having had a few days to think about this critique I’ve decided to make some major changes to my website. I took some of the things you said under advisement. I have put so much time and energy into this site. I think it’s a good idea for me to try to work with what I have so that I will be in a better position to know what I want when the time comes for me to change hosts. I did check out volusion.com and it does look like a host I would definitely consider. Unfortunately or fortunately, I can not pay someone to design the site for me at this time. I am also determined to make this site do what I want to do and learn to work within the confines of the host. Feel free to check it out. I will definitely be back in touch with you.
Thanks,
Lorraine
By admin, October 17, 2009 @ 5:58 pm
Lorraine,
I can definitely understand that it takes a lot of energy and time to work on a website. Sure, see what you can do to improve your site with the current host and when you’re ready, go ahead and move up to a better host. Yes, please keep me updated on the changes that you make, I’d love to see the progress.
- Yiana