Slideshows

Give your small business home page a little pizzazz by adding a customized slideshow. It will add a “wow-factor” to your website. Slideshows are aesthetically appealing and it offers a little something special for your viewers. Basically, you’re just creating a PowerPoint presentation and putting it online. It can be a great way to summarize what people will find throughout your website, or perhaps just in a specific section of a webpage. You’re making your readers more interested in your website when you offer something that makes visitors get involved as they go through the content. Just remember, let the viewer choose when to access each slide; don’t have it on auto-run.

Video

When you have videos on your website, you’re encouraging visitors to stay longer. By engaging them with a multimedia experience, they’re likely to visit again. The videos do not necessarily need to be ones you created. You could put related content videos on a webpage or clips of relevant current events. As long as you’re not taking copyrighted material and making it seem like your own, you’ll be fine. You can also incorporate live chats on your website, if it seems fitting.

Footers

Linking your website’s pages together by text links with the keywords as the anchor text may give your website the lift it needs. Just make sure the wording in the links is the target SEO keyword/key phrase. Also, add your footer links to all of the web pages included in your website for the best results.

What You Shouldn’t Do

Search engines are getting smarter. A lot of time is wasted on trying to figure out which SEO techniques are worth their salt. There are a few things that people are still doing beyond written content for their small business website that isn’t really helping. These are things like:

• Link Exchanging. There is no longer a need to do this, as reciprocal linking between websites does not improve content anymore.
• Pay for Website Submission. You can do it yourself if you feel you need to, but websites like Google and Bing are so powerful, they’ll know your website is there in very little time. You can increase your chances of being found by simply posting the link to your website on someone’s Facebook page.
• Drop Links. Don’t drop your link in blog comments, whether it be on your blog, or someone else’s. It’s an out-of-date practice that will not get you better rankings for your website. Do it enough and web crawlers will start to notice. This can be considered a form of link spamming and is also known as “Black Hat SEO.” You can get your website removed from search engines if you keep these practices up.

SEO is evolving, and your visitors expect to see a professional-looking small business design when they arrive at your website. It can be a chore to keep up with all of the new and improved SEO techniques to make your small business website stand out against competition.

Websites do take some time to create, and you should always make it a priority to keep yours up to date and running well. However, you might be really busy with other aspects of your business. Thankfully there are great web designers out there to help take some of the weight off your shoulders. Read this article to find out What to look for in a Web Designer.

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Content

• Catch the web browser’s eye with content that is interesting and unique. If visitors see something that piques their interest, they’ll stick around and check out what else your small business has to offer.
• Make regular updates so people have a reason to return. Provide links to new information from your homepage, or offer email updates–returning visitors will appreciate the ease of seeing what’s new.
• Ensure that the people who find your site are interested in your content by optimizing for the right keywords.

Design

• A professional-looking website inspires confidence in your product or services, encouraging people to trust your website’s content and consider browsing your site worth their time.
• Organize your content in a way that makes it easy to browse. Provide your visitors with a natural path through your website, so they continue moving and checking out new pages.
• Avoid Flash intros and other design choices that will make your website load slowly. People often have limited patience and will move on without waiting for your page to load.

Interactivity

• The Internet is growing increasingly social, and people appreciate websites that provide ways to interact. Comments, ratings, and polls all encourage users to become more invested in your site, and can also help you learn valuable information about their experience.
• Include internal links whenever they’re relevant, so visitors keep discovering new parts of your website. Avoid outbound links on your homepage–you don’t want to direct visitors away before they even have a chance to see your site–and have them open in new tabs or windows so your website stays open.

Keep these principles in mind, and you’ll find that your website visitors will stick around longer (a lower bounce rate) and return often, resulting in higher conversion rates and improved visitor response.

Related articles by Zemanta

• 7 Great Tips For Obtaining Success With Your Website (slideshare.net)
• Keep Your Website Visitors Coming Back (lazerpromotions.com)
• You Can Get There From Here: Websites for Learners (alistapart.com)

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Search Engine Optimization refers to creating a site that is keyword rich. Keywords are the words that people type into their favorite search engine to find what they are looking for. For example, if your website sells shoes, you will want keywords such as shoes, pumps, high heels, loafers, patent leather, boots etc. More creative keywords or keyphrases might include descriptive phrases such as blue suede shoes, sexy 4 inch heels, pumps that are to die for, and so on. Most people post articles on their website to increase keyword density.

Search Engine Ranking
Think about how you use the internet search engines. Research data shows that the vast majority of people only click on one of the first three website listings in the search engine results. Your objective is to be one of the top three returns in Google, Yahoo, or the other search engines for your primary products. Why? Because these are customers who are already looking for your product, and pre-disposed towards buying it. Think about that. It’s not like putting your advertisement on a billboard along the highway and hoping the right people will see it. Search Engine Optimization is guaranteed by its very nature to reach your intended customer base through your website.

But how does Google decide which listing to put at the top of the page? Search engines use “spiders” or “bots” (short for robots) to constantly search the internet (referred to as crawling ). The spiders read the content on your website, and even follow links on your site to links on other websites. As they go, they build an indexed database from what they find. For sites that have similar content or similar keywords, the search engines will build a ranking scheme. There is no set formula for understanding this because search engine companies keep their special algorithms secret.

Understanding exactly how spiders work, or exactly how the indexed database is built is complicated, and reaching the top 3 returns in a search engine list is a fine art. But there are some guidelines that can make it easier.

• Make sure each page on your website has a featured keyword or keyphrase

• Use the keyword strategically in every paragraph of your content

• Include links on your website to other sites with similar or related products

• Include links to pages on your own site with similar keywords

• Keep content fresh by posting new material regularly. Stale content loses rank.

If you find SEO too daunting, you can always sponsor a result by paying the search engine company to return a link to your website for specific keywords. Sponsored results are usually listed on the right hand side of a search engine return page.

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• what on your website gets neglected
• what errors do users get
• what simply confuses your visitor and makes them leave
• why do they abandon your shopping cart

There’s so much more to this program so you just have to see for yourself.

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Staying Ahead of the Competition.

In an article dated July 9, 2007, AdvanceMe Inc, a leading provider of funding for small and mid-sized businesses, reported on the findings of the Capital Access Network Small Business Barometer:

http://www.capitalaccessnetwork.com/documents/SurveyResultQ22007.pdf .

AdvanceMe distilled the results and made the following statement about small business owners:

“The results reveal an understanding of the importance of promoting their business presence on the Web with 68 percent utilizing first generation search engine optimization tools to help drive traffic, and another 58 percent using some form of online advertising.”

http://www.advanceme.com/press/2007/press_release070907.aspx

Having an internet presence sets you up as a first class provider and lets your customers have access to your store to answer simple questions even when your brick and mortar store is not open for business.

What are these small business owners doing with their websites?

If you have a business that is not built around internet selling, like many of the business owners in the survey, you may be wondering what these small business owners are doing on their websites. Here are some of the things they are accomplishing:

• Setting themselves apart from the competition

• Providing information about hours of operation and inventory to their customers

• Providing email access via their “contact us” page so customers can ask them questions

• Providing an opportunity for partners and affiliates to sell their products

• Advertising promotions, sales and new products or services

• Reaching customers who do not live in their local area

• Letting customers see pictures of their products

• Blogging – providing information on a weekly basis – staying in touch with customers

Reach More People, Offer a Better Service

People turn to the internet more and more frequently. A decade or two ago, people looking for a local business would turn to the yellow pages of their local telephone directory. Today, more and more people turn first to the internet and do a search on businesses in their town. Let’s say you have a dry cleaning service which really cannot be done over the internet. You may think having a website is a waste of time. But if your competition has a website, and their name comes up in the search engine, they are likely to get more business than you from travelers, new residents, and people who simply want to change dry cleaners.

Coin Laundry image from Flickr

If you have a website you can not only reach your dry cleaning customers, you could develop an email service to let people know when their dry cleaning is in, let them know about special offers. You could use the website to advertise extra services such as alterations, tailoring or shoe repair.

No matter what your business, with a little imagination, you will be able to think up several ways that you can improve or enhance your service with an internet presence even if all your customers are local. You could even use the website to increase income by using advertising for similar products on your site.

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